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PRIMAL STORY
TO FEED PRIMAL IS TO NOURISH PETS THE WAY NATURE INTENDED.
In early 2000, the founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.
With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.
PRIMAL’S VALUE
Primal strives to be a company that any person would be proud to purchase from, work for, or support.
QUALITY INGREDIENTS
High-quality, fresh pet food starts with the best ingredients. That’s why Primal rigorously selects and sources our ingredients from vendors who humanely raise, sustainably grow, and responsibly process all of the proteins, certified organic produce, and unrefined food-based vitamins and minerals in their products.
SPECIES-APPROPRIATE
Since refining and enhancing Primal’s first homemade recipe, their mission has been focused on elevating the health of pets through species appropriate nutrition.
THOUGHTFUL SOURCING
Primal strives to provide the highest quality raw pet foods and treats using only ingredients of the highest quality and origin.
QUALITY & SAFETY
Primal Pet Foods is committed to the health and safety of your pets. They’re not happy unless their customers (and their pets!) are too.
DOG
Balanced Bases
Elevate your dog’s health with our lineup of complete & balanced bases, specially crafted to provide all of the vitamins, minerals, and nutrients they need to thrive.
Toppers & Hydrators
Give your pup’s bowl a boost of fresh food nutrition with Primal’s collection of toppers and hydration, whether their diet is canned, kibble, raw, or a mix of all!
Bones & Chews
From Raw Recreational Bones to Antlers, their Bones & Chews are a great source of enrichment & mental stimulation for your pup.
CAT
Balanced Bases
Elevate your cat’s health with our lineup of complete & balanced bases, specially crafted to provide all of the vitamins, minerals, and nutrients they need to thrive.
Toppers & Hydrators
Give your cat’s bowl a boost of fresh food nutrition with Primal’s collection of toppers and hydration, whether their diet is canned, kibble, raw, or a mix of all!
Bones & Chews
Primal Bones & Chews are a great source of enrichment & mental stimulation for your cat.