The protein that makes up your pet’s food is everything. As carnivores, feeding your cat or dog a diet primarily made up of meat is the closest they can get to their natural dietary requirements. Inception® is formulated with animal protein as the first and second ingredients, and this is crucial because your cat or dog’s body can only produce certain amino acids on their own, while there are some essential amino acids that they must obtain through the food they eat. Inception paired our animal protein sources with wholesome, high-quality grains like Milo, Oats, and Millet, which include vital nutrients like vitamins, minerals, essential fatty acids, and fiber. As pet parents, we understand wanting to do everything you can to ensure that your pet lives a long and healthy life and that health is curated from the inside out. Feed with purpose, feed with love, feed Inception Pet Foods.