Superior nutrition unleashed. Since refining and enhancing Matt’s first homemade recipe, our missing has been on elevating the health of pets through species appropriate nutrition. As passionate pet owners, we understand the care and concern that goes into choosing a source of nutrition for your companion. That’s why we’ve developed products that make it easier than ever to keep your pet’s diet as close to nature as possible. Every product in the Primal Pet Foods lineup is produced using the highest quality ingredients, including 100% antibiotic-and steroid-free USDA human-edible meats, poultry, and game in addition to certified organic produce and unrefined vitamins and minerals. Buy Primal dog and Primal cat food!