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Primal nuggets dog food made with real ingredients

PRIMAL STORY

TO FEED PRIMAL IS TO NOURISH PETS THE WAY NATURE INTENDED.

In early 2000, the founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.

With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.

PRIMAL’S VALUE

Primal strives to be a company that any person would be proud to purchase from, work for, or support.

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QUALITY INGREDIENTS

High-quality, fresh pet food starts with the best ingredients. That’s why Primal rigorously selects and sources our ingredients from vendors who humanely raise, sustainably grow, and responsibly process all of the proteins, certified organic produce, and unrefined food-based vitamins and minerals in their products.

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SPECIES-APPROPRIATE

Since refining and enhancing Primal’s first homemade recipe, their mission has been focused on elevating the health of pets through species appropriate nutrition.

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THOUGHTFUL SOURCING

Primal strives to provide the highest quality raw pet foods and treats using only ingredients of the highest quality and origin.

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QUALITY & SAFETY

Primal Pet Foods is committed to the health and safety of your pets. They’re not happy unless their customers (and their pets!) are too.

DOG

Dog eating primal pet food
Primal balanced bases pet food dog image

Balanced Bases

Elevate your dog’s health with our lineup of complete & balanced bases, specially crafted to provide all of the vitamins, minerals, and nutrients they need to thrive.

Toppers & Hydrators

Give your pup’s bowl a boost of fresh food nutrition with Primal’s collection of toppers and hydration, whether their diet is canned, kibble, raw, or a mix of all!

Primal toppers and hydrators pet food dog image
Primal bones & chews pet food dog image

Bones & Chews

From Raw Recreational Bones to Antlers, their Bones & Chews are a great source of enrichment & mental stimulation for your pup.

CAT

Primal balanced bases pet food for cats image

Balanced Bases

Elevate your cat’s health with our lineup of complete & balanced bases, specially crafted to provide all of the vitamins, minerals, and nutrients they need to thrive.

Toppers & Hydrators

Give your cat’s bowl a boost of fresh food nutrition with Primal’s collection of toppers and hydration, whether their diet is canned, kibble, raw, or a mix of all!

Primal toppers and hydrators pet food for cats image
Primal bones & chews pet food cats image

Bones & Chews

Primal Bones & Chews are a great source of enrichment & mental stimulation for your cat.

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