Natural means from nature. For us, that means starting with fresh ingredients you recognize like peanut butter, chickpeas, and flaxseed and leaving out the artificial fluff. Each Cloud Star® recipe is thoughtfully crafted and gently mixed without using by-products, corn, soy, colors, or artificial flavors. We prepare each batch with processes you use in your own kitchen such as baking, canning, and dehydration. We do this to ensure that each Cloud Star® product delivers the best nutrition for your pets. Buy Cloud Star treats!